Smoking costs - West Midlands impact e-model download the smoking costs report
Department of HealthWest Midlands Public Health Observatory

email smoking costs info@smokingcosts.org.uk



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Economic impact report

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Key Statistics

5. There are around 1.1m smokers in the West Midlands region who spend an estimated total of £1.3bn on tobacco products every year. Among the smoking population, prevalence rates and/or the total number of smokers are particularly high for certain groups:

  • In terms of gender, men are more likely to smoke (and more likely to quit) than women.


  • People aged 20-34 years have the highest smoking rates of all age groups.


  • Young women aged 16-19 and men aged 20-34 have the highest rates of smoking among all age and gender groups.


  • The highest absolute number of smokers in the West Midlands is in the 35-49 year age bracket for both men and women. Smokers are more likely to start quitting in this age group.


  • Those in routine and manual occupations have the highest rates of smoking among the working population.


  • Those who are economically inactive have higher smoking rates in every socio-economic class compared with their economically active counterparts.


  • Households in the West Midlands who fall within the lowest income decile (income lower than £114 per week) spend the highest proportion of their disposable income on tobacco.


  • 20% of boys and 26% of girls aged 15 are regular smokers. Prevalence rates increase sharply from children aged 13 (6%) to those aged 14 (16%).

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